All For The Game
To personalize the launch of the KD8 for Nike Basketball’s 16.5 million social followers, we led a real-time 12-hour social campaign starring the man himself - Mr. KD. #ALLFORTHEGAME
Wheels Up: 6am
Our content and strategy teams boarded a private flight with KD bound for San Francisco. We worked on the fly; shooting content on-site, editing it in-flight and then sending it all back to our studio from 30,000 feet above California. We touched down in SF with a packed schedule. We had eight stops at locations throughout San Francisco and Los Angeles planned. At each stop, we posted content encouraging KD’s fans to join us in-person. To capture the building energy and excitement, we shot and posted live-action content throughout the day.
True To KD
We posted content to multiple Nike and KD social channels, and, in doing so, captured the authenticity that KD exudes in his commitment to the game.
We closed out the day at 6pm with millions of impressions and hundreds of thousands of fan engagements. The 12-hour tour was over, but #ALLFORTHEGAME lives on, bringing new athletes to new locations.