Performance. No Pretense.
Benchmade redefined how knives are manufactured to make the highest-quality blades accessible to all. But the brand itself wasn’t grounded, and it struggled with inconsistent and disjointed assets that were sparsely executed. With a lack of storytelling, Benchmade had yet to transition its audience from product love to enduring brand love. Through an ongoing, always-on partnership, we transformed Benchmade’s brand and increased its output by 37k percent (Yes, you read that right: 37,000%).