American Made Cutlery

We were already solidly behind the superior craftsmanship of Benchmade Knives when we were asked to create a brand vision and go-to-market strategy for Benchmade’s newest venture: Benchmade Cutlery. This concept reached our in-house strategy, content production, and creative teams at their very core, and gave us an opportunity to reshape the kitchen table with a new perspective. With an approach that led with the heart, we put together a market expansion plan that would carve out a new place in Home & Dining for American-made products, and celebrate the fine (and rugged) art of field-to-table cooking.