Dr. Martens SXSW 2019

Year in, year out, SXSW is at the epicenter of music, fashion, and culture, so it only makes sense that Dr. Martens would be a mainstay there as well. Having partnered with Doc’s on several past projects, we saw their 2019 SXSW showcase as an opportunity to go even deeper. Employing a three-pronged content strategy, we set out to give their fans a front row seat before, during, and after the festival with a suite of highly-curated social content.