Building the Fender Community
Collaboration fosters creativity and learning, and few brands know that better than Fender. After all, the average Fender consumer isn’t just a passive participant. These are musicians of all abilities who are each actively honing their craft in their own unique way. Fender sought to build a better connection with its audience through the Fender Play app, fostering relationships that would welcome, inspire, and enable self-expression with an online module of music instruction, song libraries, and community engagement.