Several scrolling design mockups of Fender Play with Fender Play alert boxes at the top.

Building the Fender Community

Collaboration fosters creativity and learning, and few brands know that better than Fender. After all, the average Fender consumer isn’t just a passive participant. These are musicians of all abilities who are each actively honing their craft in their own unique way. Fender sought to build a better connection with its audience through the Fender Play app, fostering relationships that would welcome, inspire, and enable self-expression with an online module of music instruction, song libraries, and community engagement.

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