The Ultimate Culinary Discovery
Compared to the online experience, dining in a JOEY restaurant feels fresh and inventive. We interviewed stakeholders across the company and learned that JOEY invests heavily in culinary discovery. Every other year, JOEY chefs fly to a new global city to sample cuisine and draw cultural inspiration. Upon return, they collaborate on new dishes to bring authentic international flair to the menu. Every JOEY restaurant is constructed from thousands of micro-experiences thoughtfully crafted by inhouse architects and industrial designers. From prominently-featured open-air kitchens to the angles to which individual bricks are offset, each feature is intentional. JOEY promotes from within. Its executives started out in JOEY kitchens and restaurant floors.