Understanding the Problem

The Jumpman store experience was fractured and ununified. Brand didn’t translate to store. Store didn’t translate to digital. And digital didn’t translate to consumer. Simply put, they were not having the same conversation as their consumers. Throughout July and August we worked through a ‘strategy sprint’ that explored how Jumpman stores can forge deeper consumer connections through digital channels to increase store traffic and sales. We completed 10 time-boxed exercises to contextualize the problem, generate solutions and identify viable paths forward.