The Strategy Sprint
A strategy sprint is a flexible critical thinking framework that serves to maximize the chances of making something people want. It’s an intense effort conducted by a small team where the results set the direction for a complex project. To align on the sprint’s intent, we identified the business opportunity, market and problem we’d work to solve. What about Jumpman drives consumers in-store when they could just buy online? If we storytell around connection to local culture, community and court, will consumers even care?