A person walking through a snowy field with scrub grass while wearing LaCrosse gear and holding a walking stick.

Generations of Innovation

LaCrosse Footwear has been supplying hunters, farmers, ranchers, and land stewards with dependable, essential gear for 125 years. Built on a history of innovation, LaCrosse set its sights on the future, and an overarching message that would usher in an entirely new look and feel for the brand — a turning point that would celebrate the people, places, and culture that connected LaCrosse with its consumer base.

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