Leatherman FREE

35 years ago, Leatherman defined what a multi-tool could be. With the release Leatherman FREE, their most advanced tool line ever, they’re out to define what a multipurpose brand can be. To help them do that, we tapped the full range of our capabilities—from go-to-market strategy to campaign development to content operations—to build out a digital ecosystem that will lay the groundwork for the future of their company.