A Place for Her

Gone are the days of definable subcultures. The Gen-Z woman can’t be boxed-in by just one definition. She connects with brands that challenge her thinking and show fresh perspectives. When we set out to craft a content strategy to launch the Nike Air Max Verona, we were up against a historically male-dominant landscape. Our first order of business: Learn who She is and what She represents.

Up Next: Benchmade Always On