Lawn Booster

Growing a lush lawn doesn’t have to be complicated. Pennington Lawn Booster is the simple, all-in-one product for quicker, thicker, and greener grass that makes a novice gardener look like a pro.Looking to acquire a new audience segment, our longtime partner, Pennington, looked to us to help develop a launch strategy and refreshed creative that would cut through the noise of other frequent competitor placements in the market.