Tall Fescue

Rebels is a go-to grass seed for durable, lush lawn that can hold up through anything active families or weather puts it through. To launch their new product, Tall Fescue, Rebels looked to us to produce a broadcast commercial that encapsulated the enjoyment a tough lawn can provide.

The Work

Through scripts and creative direction, this commercial spot needed to showcase the way a Tall Fescue-seeded lawn can allow families to have fun on their lawn without compromising its appearance. We scripted, directed, and produced a :30 and :06 commercial spot that married the themes of toughness and entertainment.

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