Headquartered in Germany, Ledlenser makes premium, precision-engineered headlamps and flashlights. Following Leatherman Tool Group’s acquisition of the brand, Ledlenser asked us for an introduction to American consumers.
To grow baseline awareness, we crafted a 30-second broadcast spot. The spot shows how Ledlenser flashlights and headlamps extend users’ days on the trail and in the wild.
We supported the broadcast flight with a six-month cross-channel social content plan that included video, images and cinemagraphs.