Headquartered in Germany, Ledlenser makes premium, precision-engineered headlamps and flashlights. Following Leatherman Tool Group’s acquisition of the brand, Ledlenser asked us for an introduction to American consumers.

Broadcast Spot

To grow baseline awareness, we crafted a 30-second broadcast spot. The spot shows how Ledlenser flashlights and headlamps extend users’ days on the trail and in the wild.

Strategic Partner

We supported the broadcast flight with a six-month cross-channel social content plan that included video, images and cinemagraphs.

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