At each stop, the Nike Women’s Race Series draws tens of thousands of runners, many of whom travel great distances to participate. Prepping for race day in an unfamiliar city can be tricky. Or, at least it was.
We were asked to create a destination on Nike.com that would serve as a one-stop guide to Toronto’s race. From registration to the after-party, the site needed to help runners sign-up, train-up and gear-up.
We built The Race HUB - a curated guide to the Toronto 15K. Packed with information, training tips, influencer content, Toronto hotspots, and race-day details, it guided runners along each step of their journey.